Communications & Marketing Specialist

Stories that connect. Ideas that move people.

I'm Angela, a communications and marketing specialist who turns research, strategy and complex ideas into stories, campaigns and content people actually want to engage with. Creativity with purpose, carried through with care.

Portrait of Angela Petrova
Focus

Strategic storytelling & campaign development

Reach

Stories for partners across 8 Baltic Sea countries

Craft

Newsletters, social campaigns & digital publications

Growing

Currently completing an MSc in Global Digital Marketing

Angela Petrova
About

I believe the best communication is creativity with purpose, ideas built to move people, not just inform them.

I plan and deliver content, campaigns and editorial publications for international, EU-funded projects, translating research and policy into stories that build real connections with the people reading them. My work spans brand voice, digital storytelling, campaign planning and stakeholder engagement, always with one goal: making complex ideas compelling.

I'm currently completing an MSc in Global Digital Marketing, and I'm especially drawn to the space where strategy meets creativity, where a brand's voice has to hold together across a newsletter, a social feed and a press release, and still feel like one story.

Strategic Thinking

Every campaign starts with a clear, defensible idea.

Audience Focus

Content designed around who's actually reading it.

Creative Execution

Ideas carried through to polished, memorable output.

Collaboration

Comfortable coordinating people across borders and deadlines.

Selected Work

Campaigns & Publications

A closer look at three editorial publications I planned, wrote and coordinated end to end, presented here as interactive flipbooks you can page through.

Editorial Publication

Winter Highlights

A seasonal newsletter translating a full quarter of technical project updates into stories worth opening, spanning culture, sustainability and innovation.

Challenge

Turning dense, technical project updates into stories different audiences would want to read.

Creative Strategy

Keep partners and the public engaged through one consistent, well-designed publication.

Campaign Concept

Planned the structure, wrote and edited each story, and coordinated layout to keep one editorial voice.

Target Audience

Programme partners, policymakers and the wider public across the Baltic Sea region.

Flood meadow design Wooden heritage fair Freight corridor Entrepreneurship workshop

The best communication doesn't shout. It simply makes people want to keep reading.

Editorial Publication

Autumn Highlights

A sustainability-themed issue built around climate adaptation and circular-economy pilots, designed to make dense research feel current and relevant.

Challenge

Making sustainability research feel timely and relevant rather than abstract.

Creative Strategy

Build audience appetite for a recurring sustainability storyline across issues.

Campaign Concept

Grouped stories around one seasonal theme, pairing each with strong imagery to hold attention.

Target Audience

Sustainability-minded partners, researchers and interested members of the public.

Winter cycling safety Sustainable food innovation Student food-waste campaign Clinical AI toolkit
Editorial Publication

Project Highlights

A recurring format spotlighting individual projects in more depth, paired with a forward-looking calendar of events to keep audiences planning ahead.

Challenge

Giving individual projects room to breathe within a shared, recognisable format.

Creative Strategy

Deepen engagement with specific projects while promoting upcoming events.

Campaign Concept

Built a repeatable template balancing in-depth features with a scannable events calendar.

Target Audience

Engaged partners looking to go deeper on individual projects and events.

Soil science event Energy efficiency game Hydrogen airport trial Events calendar
Social Media

Campaign Highlights

A selection of LinkedIn campaigns I wrote and designed for, organised by creative approach.

Process

Content Scheduling

July 2026

Sample content calendar
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Scheduled content
Process

I like planning content in advance, spacing announcements, spotlights and lighter seasonal posts so nothing feels repetitive. It's a small skill, but one I enjoy, and one I can bring to any team's calendar.

Experience

Where the work has taken me

Communications Assistant

July 2024 – Present
Interreg Baltic Sea Region
  • Coordinate digital communications for multiple EU-funded projects across websites, newsletters and social media
  • Manage editorial calendars and publishing timelines across international partner teams
  • Turn complex research and policy information into accessible, audience-focused content
  • Track communication performance and emerging digital trends to improve reach and effectiveness

Client Support Coordinator

January 2022 – May 2024
SpotOn Maintenance Solutions Inc, Toronto
  • Managed client communications and service coordination through email and phone support
  • Maintained CRM records and internal documentation to improve reporting reliability
  • Collaborated with internal teams to coordinate updates and support process improvements

Spa Associate

February 2021 – February 2024
Hand and Stone Leaside, Toronto
  • Oversaw scheduling, client records and front-desk coordination in a fast-paced environment
  • Built client relationships that contributed to repeat bookings and ongoing loyalty

Education

Bachelor of Communications and Media Studies
Wilfrid Laurier University
Sept 2020 – Apr 2024
MSc Global Digital Marketing
University of Essex Online
July 2026 – Present
Skills

What I bring to the table

Strategy & Communications

Digital Communications Content Strategy Stakeholder Engagement Copywriting & Editing

Campaign & Project Coordination

Social Media Coordination Project Coordination Cross-functional Collaboration Deadline & Priority Management

Platforms & Publishing

WordPress Canva GoDaddy LinkedIn Instagram TikTok

Tools & Analytics

Microsoft Office Google Workspace Performance Reporting AI-assisted Content Creation
Contact

Working on something worth communicating well?

I'm always glad to hear about new communications and marketing projects. Reach out by email or phone.

Phone+1 (647) 785-4066
Based inToronto, Ontario